Project name: APL Flagship
Project Type: Retail
Client: Athletic Propulsion Labs (APL)
Location: 75 Prince Street, New York, NY (SoHo)
Size: 4,000 sf.
The Experience: APL’s flagship store in New York City is conceived as a refined, Amphitheater-shaped retail space where performance footwear is elevated to an object of design. The space reflects the brand’s commitment to innovation, craftsmanship, and minimalism, creating an immersive environment that blurs the line between retail and installation. Clean geometries, Vanity rooms lined with different onyx and marble stones, and curated product presentation work together to deliver a distinctly elevated customer experience.
The Design: The store was designed by AJP (Al‑Jawad Pike), whose vision for the space focused on simplicity, precision, and sculptural form. The design emphasizes clarity of space and product focus, using carefully considered detailing and material transitions to reinforce the brand’s luxury performance footwear premium positioning. Every element, from fixture integration to spatial flow, was conceived to support a seamless, high-end retail environment.
The Execution: Tricarico Architecture and Design (TAD) served as Architect of Record, working in close collaboration with AJP to translate the conceptual design into a fully realized built environment. TAD was responsible for construction documentation, consultant coordination, and NYC permitting, navigating the complexities of local codes and approvals while maintaining the integrity of the design intent.
The project required meticulous coordination and problem-solving to achieve the level of precision demanded by the design. TAD partnered with the design team and contractor to resolve detailing challenges and ensure that material transitions, lighting integration, and spatial clarity were executed to the highest standard.
The Result: The completed APL flagship stands as a bold expression of the brand, delivering a calm, immersive environment that elevates the retail experience through design clarity and material refinement. TAD’s role as Architect of Record ensured the seamless execution of an internationally driven concept within one of the most demanding construction environments in the world, reinforcing the firm’s ability to deliver high-design retail projects at the highest level.
